Tuesday, 29 December 2009

Time is of the Essence

It’s been a while since I put out a blog post and it all comes down to the one critical thing a person needs when preparing a Start-up and then even more during the process - Time Management. In light of this major stumbling block I’ve happened upon (yet again) – I thought I’d tell you about it in an effort to get back on track with weekly blog post. I’ve done one Start-up, which currently is my day to day business – but it was on the back of nothing else to do and quite simply....survival. My craving to rid myself of a boss, not sit in traffic every morning and completely do as I please, were my other motivating factors that time around. It also turned up the heat on my deep seated drive for success and my primal instinct for independent security.

This time it is different! This has nothing to do with survival – I already live a mostly comfortable life and have secured a place in my industry that will see me never having to pine for work. This is about my dream to create something awesome that is of interest to me and uses all the elements of efficiency and effective operating – just the things I love! It may also end up being a steady passive income in a few years time. So tell me – how does one put a price on that? How does a person motivate themselves to put in the time and even more importantly dedicate many hours to the project when there is no dire need? How does one make sure that their time is used effectively and efficiently to the point of basically creating more time to do even more? It’s a mindset and it’s all about passion for the project with a good work ethic. If you don’t have those – you should remain an employee.

Work Smarter, Not Harder

That's what I’ve often heard people say. And it's something everyone can learn from. I was once told by a friend of mine “You’re the laziest person I know! I have never met anyone that spends as much time finding easier ways to do things, just so you can be lazy later on!” He was serious! Since as far back as I can remember – I’ve always wanted to make things work more effectively. Take it from me - it is seriously worth putting in a little bit of extra time early on so that you can get a whole lot more out later.

There is something so magnificent about pulling everything you have into one focused attempt which can breeze past faster than you ever imagined. I am a master at pooling my resources and narrowing my concentration into a funnel for one project. The key is – how badly do I want it? How badly do you want it is something you MUST (in my opinion) assess at the get-go. Do yourself a favour and write a story about it if you have to, before wasting many hours on hard work. A second, part time, after hours, passion for life project is a great adventure – but requires discipline. Let the passion drive you to exceed your own expectations.

So now that I’ve established my want, need and enthusiasm for this project. How do I change my frame of reference with regards to time? I have found myself to be forever chasing my own tail. I work full time and more often than not after hours as well on projects for my day to day business – how do I become smarter and work less on that, so that I can pursue my even bigger dream? My favourite saying of all time – NIKE! I’d be very surprised if anyone reading this doesn’t know what it means – but just in case – NIKE is a fabulous brand that has invaded the minds of billions of people in many nations with their emotive stance of JUST DO IT with the added ‘tick’ as their symbol. It is simple genius in the world of brands. That is why it is my motto for anything that I am passionate about! So in answer to my own question – I just say "NIKE".

Just make the time. Be strict if you have to – set aside certain times and make it the same as you would ‘time to cook and eat dinner’. I will be doing this for the year of 2010 and let’s see if can also get a blog post out once a week! If you are not able to discipline yourself in this way – you may as well set a 5 to 10 year goal to get it off the ground. Time is a commodity that cannot be replaced with more – it is what you do with each unique moment that will enable you to maximise your efforts.

So let me end with this

The ability to concentrate and to use your time well is everything if you want to succeed in business – or in anything else, for that matter ~ Lee Lacocca